You’ve tried strawberry, and probably marmalade. Maybe you’ve stretched to blackberry every now and again, but what about cherry? Selfridges Selection’s deliciously fruity jam is made by Thursday Cottage – a brand that has been creating its small batch jams for 50 years, using traditional open-pan cooking. The natural almond flavour and deep red colour of this preserve is something to savour. You could spread it on toast, but why not use it to make your favourite Bakewell tart?"